The trend of buttock implants and lifts has witnessed a sharp rise in popularity and demand in the US during the last five to ten years. Large, curvy, and shapely buttocks are now viewed as signs of physical beauty, fertility, and femininity. While large buttocks have remained the preference of men and women for thousands of years, the trend has never been so high in the US. This is all thanks to celebrities like Kim Kardashian, Nicki Minaj, and Jennifer Lopez for creating all the hype around bigger booties. Buttock implants are a plastic surgery procedure to increase the size of the buttocks, making them appear fuller, shapely, and voluminous. It involves the use of prosthetic devices made of silicone. These implants are placed inside the buttocks through incisions. On the other hand, the buttock lift surgery is a procedure that aims to raise, enhance, and revitalize buttocks that have become saggy, loose, or wrinkled over time due to aging, gravity, lifestyle, illness, or genetics. It may the involve removal of excess skin or transfer of fat to the buttocks to enhance their appearance and feel. The stats reveal it all Figures released by the American Society of Plastic Surgeons indicate that buttock implants and lifts are on the rise. We’ve seen a surge in demand for these plastic surgery procedures since 2014, with the demand for buttock augmentation increasing by 98 percent in 2014 compared to figures from 2013. In the same period, buttock lifts saw a 44 percent increase in demand. This trend continued through 2015, with a large number of women going under the knife to enhance their behinds. Between 2014 and 2015, both buttock implants and buttock lift witnessed 36 percent rise in demand, while buttock augmentation with fat grafting saw 28 percent increase in demand for the same period. From these statistics, it is clear that buttock implants and butt lifts are not going to take the backseat anytime soon. In fact, they are set to witness even more rise in demand. This focus on the rear ends comes at a time when the demand for previously more popular plastic surgery procedures like breast enhancement is witnessing a gradual decrease. It is worth mentioning that the demand for breast augmentation, facelifts, and nose jobs decreased in 2014 and 2015. When it comes to the demographics of people who underwent the butt implants and butt lift procedures, we see no limits in their ages. Women who got butt implants and lifts were aged in the following manner: 1. 20 to 29 years old – 20 percent 2. 30 to 39 years old – 34 percent 3. 40 to 54 years old – 39 percent When we analyzed the statistical changes between 2000 and 2015, what we found was that the number of people who underwent butt lift has increased by 252 percent. Reasons for the rise in butt implants and lifts While different patients undergo plastic surgery for different reasons, there is no doubt that patients undergo butt enhancement surgeries for cosmetic reasons. Because people associate bigger, shapely buttocks with femininity and physical beauty, women with smaller or flatter buttocks may experience a decrease in their self-esteem. This social pressure compels them to add projection to their butts by going under the knife. The second factor that has contributed to the rise in butt implants and lifts is the celebrities who have become popular for their buttocks, such as Kim Kardashian and Jennifer Lopez. The media has created hype around the big derrieres of these celebrities and many ordinary women have followed suit. There are many women who go to plastic surgeons with pictures of their favorite celebrities and ask for buttocks similar to them. We have also seen patients who ask for large booties along with big curvy hips like Nicki Minaj. There are also patients who want to have beefy buttocks like Jennifer Lopez or sexy butts like those of Sofia Vergara. Another reason many women are getting buttock implants and lifts is to attract potential mates. Studies have revealed that men tend to see women with bigger, voluptuous behinds as fertile and more feminine. In order to cater to this need of men, many women with flatter and smaller butts undergo plastic surgery to enhance their derriere, and consequently get the chance to attract the men of their dreams. Evolutionary scientists believe that there is a close link between the size of the buttocks and emotional intelligence. Since women with large and shapely buttocks and smaller hip-to-waist ratio attract men, many women go under the knife to enhance their butts in order to get along with men they consider reliable for mating and sexual intercourse. Additionally, bigger buttocks help women maintain proper posture. Women consider this very important in social settings. Bigger, stronger buttocks can support your hip flexors and align your posture while sitting, standing, walking, and dancing. This will not only alleviate the discomforts normally experienced by sitting or standing for long hours, but it will also make you appear curvy, shapely, and sexy. Conclusion Buttock implants and lifts are on the rise in the United States and all over the world. Statistics released by the ASPS show that the demand for buttock lifts and implants is increasing at a speed never seen before. As the demand for butt procedures increase, we also see a gradual decrease in the demand for other plastic surgery procedures. The reasons for the increase in butt implants and lifts are multi-pronged. The common reasons as to why women are increasingly undergoing butt enhancement procedures include: enhancing their physical beauty, imitating their favorite celebrities, attracting potential mates, and maintaining their postures.