Nowadays, men represent 20 to 30% of all patients undergoing plastic surgery. Modern men not only take care of their health, but as well as their appearance. The concept of beauty has changed for men in later years. Now it is not enough to be strong; you also need to be attractive. Conventional beauty standards for men reflect the values of our society. Plastic surgery for men aims to improve the daily lives of patients, to provide a feeling of well-being, and to boost self-esteem levels by correcting the discomforts and imperfections associated with the body. Reasons why men undergo plastic surgery The increase in life expectancy, the search for wellbeing, an enhanced aspect, and the desire to remain youthful looking for as long as possible are some of the factors that determine men to recourse to plastic surgery. The desire to please, in addition to modern labor market requirements, fear of unemployment, as well as the health of a relationship are more of the reasons why men are increasingly considering plastic surgery. Being reassured about physical appearance, looking younger and feeling more dynamic and attractive, invasive aesthetic discomfort, or simply getting rid of a complex are normal and common male desires. Cosmetics, self-tanning, and even hair removal creams are now targeting male customers. Now, there are metrosexual men more than ever. Conventional perceptions about manhood is now a thing of the past. Following recent trends, the use of plastic surgery for men is no longer a taboo, and this explains the rise in demand for male cosmetic surgery. Breast hypertrophy Gynecomastia, or enlarged breasts in men, is a common affliction which can cause complexes, especially when it comes to intimate acts or exposing the body in public places. Gynecomastia surgery will remove the abnormal proliferation of the mammary gland to get a manlier looking chest. The hypertrophy of the glandular tissue might be caused by multiple factors such as hereditary factors, hormonal, or drug intake. The procedure consists of removing the excess mammary gland and skin tissue through a small incision performed on the lower edge of the areola. The scars are easily hidden due to the natural pigmentation of the areolas. In cases where breast hypertrophy is caused by an excess of adipose tissue, the surgeon can choose to use a different procedure called lipomastia, which involves performing a liposuction to remove the excess fat cells. As with any type of liposuction, small incisions will be performed using a small tube called a cannula, leaving behind nearly invisible scars. Most patients will request gynecomastia or lipomastia to be performed at the same time with an abdominal liposuction. Facial surgery Aging is considered synonymous to loss of strength and performance. To remain or look youthful is one of the most popular reasons why patients seek plastic surgery, both for men and women. Tired eyes can be improved by undergoing a blepharoplasty. An eyelid surgery helps correct the excess skin on the upper and/or lower eyelids and removes the fat deposits in the eye bags. These procedures enable men to regain a youthful look that is relaxed and refreshed. A facelift and neck lift are procedures that aim to rejuvenate the face by reducing the marks of time. These procedures have been popular among women for decades, and now the demand is increasing for male patients, especially for those sixty years and above. Due to the natural aging process, the skin produces less elastic fibers. This causes a loss of elasticity and a gradual relaxation of the facial muscles. Add these to a hectic lifestyle, excessive exposure to sunlight or UV, smoking, and an unbalanced diet and you will get a wrinkled face with marked and tired features. Undergoing plastic surgery can make you look ten years younger, which can make all the difference. Otoplasty is mostly requested by young men who feel uncomfortable with their protruding or misshapen ears. Rhinoplasty, or more popularly known as a nose job, is one of the most requested. Men represent 20% of the global demand for this type of procedure, comprised mostly of young adults who have large noses or have deformations that give them breathing difficulties. The scars left after rhinoplasty are concealed inside the nose and are not visible to the naked eye. Love handles and other curves The desire for a firmer body with as little fat as possible is a common reason for undergoing plastic surgery. Men have a very specific fat distribution, especially on the upper part of the body (android distribution), contrary to women who have a lower body distribution of fat, predominantly on the thighs and buttocks (gynoid distribution). In order to refine the areas suffering from localized excess fat (double chin, neck, love handles, abdomen area), many men resort to liposuction. This procedure is designed to treat superficial and deep tissue fat that is often resistant to diet and exercise. Moreover, patients who undergo liposuction are more motivated to make a permanent transition to a healthier lifestyle to be able to sustain the results of the procedure for a long period of time. During liposuction, the fat cells are suctioned through tubes called micro cannulas. These are inserted into the target areas through small incisions and leaves little or no visible trace on the skin. The fat cells that are extracted during liposuction procedure will not return, promising permanent results. Having flexible, good quality skin is a plus for the operation. When the patient is confronted with loose, sagging skin, he can benefit from a breast lift or another type of body lifting procedure that will reshape the body by removing the excess skin and fat tissue. A tummy tuck may also be recommended together with a liposuction to restore the tone and strength of the abdominal muscles and reduce the volume of the tummy. Keep in mind that an abdominoplasty procedure for men has certain particularities. In recent years, men have become more and more interested in plastic surgery for the male reproductive system. However, procedures performed on the penis do not improve sexual function and performance. Other less invasive procedures that are requested by men are those that correct hair loss and baldness, as well as injectable substances to fill wrinkles, lines and folds on the face. Facial fillers are commonly requested by men to help correct a tired appearance. Conclusion Beauty standards around the world have changed for both men and women in recent years. As technology increasingly replaces manual labor in the workforce, men are shifting to different careers such as sales, where physical appearance can be a big factor in determining success. Numerous studies conducted over the years show that people tend to respond better to those with a pleasing appearance. This is another reason why plastic surgery has seen a steady rise in the last few years. The most requested plastic surgery procedures for men include gynecomastia, lipomastia, liposuction, and facial surgery. All of these procedures are designed to make men look younger, more fit, and therefore more powerful.